Our Executive Team



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Steve Farmiloe - President/CEO

Mr. Farmiloe decided to form Storysellers after nearly 30 years of leading, starting, or fixing other businesses. He is an accomplished Executive specializing in C-level positions with growth oriented organizations.

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Lee Cummings - Executive Creative Director

Lee Cummings joined the StorySellers Inc. Team in 2012 and is the Executive Creative Producer. Lee has had a camera in his hand since he was nine years of age. His understanding of visuals and advertising sense will to create a beautiful commercial, advertising piece, short-film, or music video that will fit within your budget.

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Don Reed - Executive Creative Director

Don Reed is the Executive Creative Director of Reediculous Media - an advertising & promotion entity servicing many Fortune 500 entertainment and consumer companies. One day NBC needed someone to come in and write and voice a spot for one of it's new comedies. Immediately. He did it.

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Matthew Gossin - Executive Director

Matthew Gossin is a fifth generation, native Californian born in Santa Monica. His Great, Great Grandfather, J, J. Lewis was the mayor of Venice when it was it's own city. After spending the bulk of his adolescence in San Diego and attending a Performing Arts High School there, he attended USC Film School.

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Rick Farmiloe - Executive Animation

Rick was raised in Santa Rosa, California. In 1978, he moved to Southern California to attend California Institute of the Arts, but was offered a job at Filmation Studios. He accepted the job and began working on many different projects. Some of which were, Fat Albert, Mighty Mouse, Quacula, Tom & Jerry, Zorro, Sport Billy and Flash Gordon.

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Ted Lang - Advisory Board Member

Ted Lang wrote for the Tonight Show (Johnny Carson), many TV shows, and started and sold the 3rd largest chocolate manufacturing company in the United States. Mr. Lang was an Emmy award winning comedy writer icon in the 60's and 70's.

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Mike Flanagan - Advisory Board

Mr. Flanagan is an accomplished 20-plus year veteran entrepreneur in digital media, with over 16 years in entertainment post production. Skilled in business development, marketing, and legal aspects of small business formation and management

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Story Telling Using Videos

Video Production




Team of Video Experts



Los Angeles Office: (888) 557-7866

Santa Rosa Office: (707) 321-5921




Southern California Office:
5042 Wilshire Boulevard
Suite 26726
Los Angeles, CA 90036

Northern California Office:
669 Jean Marie Drive
Santa Rosa, CA 95403


Story Telling Using Videos